Digital Marketing SCQF Level 7
Skill Level: Advanced
This qualification is for candidates working in a digital marketing role. Candidates will gain the fundamental skills required to market a business effectively using online channels such as:
- social media
- website development
- email marketing
- content marketing
They will develop their skills and understanding in a range of areas which could include:
- web development
- understanding search engine optimisation to increase the organisations search engine rankings
- develop web page management skills
- using mobile devices to help reach customers and improve engagement to drive business growth
- how to utilise a variety of management and monitoring tools.
The mandatory units involve understanding the business environment, understanding legal, regulatory and ethical requirements in sales or marketing, principles of marketing and evaluation, using collaborative technologies and using digital marketing metrics and analytics. There are a wide range of optional units that can be selected to tailor the qualification to meet the needs of both the employer and employee.
Funding Available
This qualification is part of the Modern Apprenticeship Programme therefore may be funded by SDS (Skills Development Scotland).
Call us on 0141 353 0100 or click here to check your eligibility.
